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Most chosen · The Core Routine

Five products. The routine Bella uses every day.

The Core Routine
Most chosen · The Core Routine

Five products. The routine Bella uses every day.

The complete day-to-night system. Built around the two products Bella credits most for transforming her skin — paired with the cleanser, moisturizer, and overnight repair that make them work.

What's in the routine
  • Soap Free Face Wash
  • Advanced Brightening Serum
  • Pure Hyaluronic Hydration Boost Serum
  • Oil Free Face Moisturizer
  • Brightening Baobab Facial Cream
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Comparable clinical formulations retail $300–$500 at department stores and dermatology clinics.

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Not sure if this is the right routine? Take Build My BluPrint
What's inside

Five products. No filler.

Each one earns its place by doing one specific job — and the five of them work together because they were formulated to.

Soap Free Face Wash
01 — The first step

Soap Free Face Wash

Cleanses without stripping the barrier. Removes makeup, sunscreen, and the day — without compromising the skin you're trying to repair.

The cleanser determines whether everything else works. Most cleansers disrupt the barrier before the serums even get applied. This one doesn't.

02 — The transformer

Advanced Brightening Serum

Brightens, evens skin tone, addresses pigmentation and post-acne marks. At a clinical 15% concentration — not the 5–8% most brands hide behind.

The product Bella credits most for her post-Accutane recovery. The one she puts on first, every morning, without exception.

Advanced Brightening Serum
Pure Hyaluronic Hydration Boost Serum
03 — The barrier rebuild

Pure Hyaluronic Hydration Boost Serum

Pulls moisture into the deeper layers without sitting heavy on the surface. Rebuilds the moisture barrier where everything else needs to land.

Layered with the Brightening Serum, this is what makes the routine work for skin that's been through dryness or compromised by previous products.

04 — The daytime finish

Oil Free Face Moisturizer

Locks everything in without breaking you out. Lightweight, fragrance-free, makeup-ready.

Formulated specifically for women who want hydration without weight — designed against the acne-prone or oil-rebound skin that's tired of heavy creams.

Oil Free Face Moisturizer
Brightening Baobab Facial Cream
05 — The overnight repair

Brightening Baobab Facial Cream

Where the real work happens. Baobab oil and a peptide blend support overnight repair, hydration, and skin barrier function.

Your skin does its actual work while you sleep. This is what supports that work — without the fragrance that disrupts it.

Soap Free Face Wash
01 — The first step
Soap Free Face Wash

Cleanses without stripping the barrier. Removes makeup, sunscreen, and the day — without compromising the skin you're trying to repair.

The cleanser determines whether everything else works. Most cleansers disrupt the barrier before the serums even get applied. This one doesn't.

Advanced Brightening Serum
02 — The transformer
Advanced Brightening Serum

Brightens, evens skin tone, addresses pigmentation and post-acne marks. At a clinical 15% concentration.

The product Bella credits most for her post-Accutane recovery. The one she puts on first, every morning, without exception.

Pure Hyaluronic Hydration Boost Serum
03 — The barrier rebuild
Pure Hyaluronic Hydration Boost Serum

Pulls moisture into the deeper layers without sitting heavy on the surface.

Layered with the Brightening Serum, this is what makes the routine work for skin that's been through dryness or compromised by previous products.

Oil Free Face Moisturizer
04 — The daytime finish
Oil Free Face Moisturizer

Locks everything in without breaking you out. Lightweight, fragrance-free, makeup-ready.

Formulated for women who want hydration without weight — designed against acne-prone or oil-rebound skin.

Brightening Baobab Facial Cream
05 — The overnight repair
Brightening Baobab Facial Cream

Where the real work happens. Baobab oil and a peptide blend support overnight repair, hydration, and skin barrier function.

Your skin does its actual work while you sleep. This is what supports that work — without the fragrance that disrupts it.

How it actually works

A morning routine. An evening one. That's it.

No twelve-step ritual. No five-product mask system. The routine is intentionally simple — because complexity is what makes most women give up.

Morning
  1. Face Wash — splash, rinse, pat dry
  2. Brightening Serum — 4–5 drops, mixed with hyaluronic
  3. Hyaluronic Serum — 1 pump, mixed with Brightening Serum
  4. Oil Free Moisturizer — across face and neck
  5. Your SPF (we don't make one, but use one)
Evening
  1. Face Wash — second wash if you wore makeup or SPF
  2. Hyaluronic Serum — 1 pump
  3. Baobab Cream — across face and neck
  4. (Once adjusted, retinol on alternating nights)
From women on the Core routine

Real skin. Real timelines.

"I'm at week seven on the Core routine. The hyperpigmentation from years of breakouts is fading in a way nothing else touched. I keep waiting for it to stop working. It hasn't."

Maria
Phoenix · Age 31 · Hyperpigmentation, post-acne

"I'd given up on skincare entirely. The Core routine was the first thing I tried that didn't either break me out or smell so strong I couldn't wear it. Six weeks in, my husband asked what was different."

Jessica
Boston · Age 42 · Sensitive, dullness

"After Accutane, my skin was clear but raw — perpetually dry, easily irritated, scarred. The Core routine is the first thing that's actually helped my skin look like skin again, not like recovery skin."

Sara
Salt Lake City · Age 24 · Post-Accutane

"What I love is the routine is simple. Five products, two times a day. I don't have to remember an order of ten steps. I just do it, and my skin keeps getting better."

Catherine
Chicago · Age 38 · Aging, fine lines

"I'm at week seven on the Core routine. The hyperpigmentation from years of breakouts is fading in a way nothing else touched."

Maria
Phoenix · Age 31 · Post-acne

"I'd given up on skincare entirely. Six weeks in, my husband asked what was different."

Jessica
Boston · Age 42 · Sensitive, dullness

"The Core routine is the first thing that's actually helped my skin look like skin again, not like recovery skin."

Sara
Salt Lake City · Age 24 · Post-Accutane

"Five products, two times a day. I just do it, and my skin keeps getting better."

Catherine
Chicago · Age 38 · Aging, fine lines
Other routines

Different stages, different routines.

The Core works for most women, most of the time. But if you're just starting out or want the full system, here's how the routines compare.

Just Starting
The Starter
3 products · The foundation
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You're Here
The Core
5 products · Most chosen
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Shop This Routine
The Full System
The Complete
8 products · Everything we make
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The Core Routine packaging
What happens next

From order to your skin.

The Core Routine packaging
  1. Your order ships within 24 hours
    Free shipping on every routine. Tracking arrives by email as soon as it's on its way.
  2. Arrives in 3–5 business days
    Five products, one box, with a brief routine guide from Bella explaining exactly how to begin.
  3. Start the routine on day one
    Most women notice differences in week 2. Real change settles in around weeks 6–8.
60 days. No questions.

If your skin isn't where you want it, send it back.

Skincare needs time to work. Two weeks isn't enough to see what these products actually do — which is why we give you sixty.

Full refund. No questions, no awkward emails, no restocking fees.

Before you order

A few common questions.

How long does the routine last?

Used twice daily as designed, the Core Routine lasts approximately 10–12 weeks. The Brightening Serum and Hyaluronic Serum last around 8–10 weeks each; the cleanser and moisturizers last 12+ weeks; the Baobab Cream lasts about 10 weeks.

When will I see results?

Most women notice differences in week 2 — usually in skin texture, hydration, and how foundation goes on. Real change in tone, pigmentation, and scarring settles in around weeks 6–8. The full results most women describe show up around month 3.

Is this safe for sensitive skin?

Yes. The entire line is fragrance-free, color-free, and formulated for sensitive skin. The Brightening Serum is the only active that some sensitive skin types need to introduce gradually — we recommend every other day for the first two weeks if you tend to react to products.

Can I customize the routine?

The Core Routine is a fixed five-product set at the routine price. If you want a different combination, you can purchase individual products from the shop, or take Build My BluPrint and we'll recommend a specific routine for your skin.

What if it doesn't work for me?

You have 60 days from the date your order arrives. If the routine isn't working for your skin, send it back — even if the bottles are partially used. Full refund, no restocking fee.

Will this work for my specific skin?

The Core Routine works for the majority of women — most skin types, most ages, most concerns. If you have a specific situation (severe cystic acne, currently on prescription retinoids, active rosacea flare), we'd recommend taking Build My BluPrint first or consulting your dermatologist before starting.

Your routine, ready to ship

Start where Bella started.

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The Core Routine
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